The comparison that actually matters
A network comparison should start with your inventory. A daily faucet has voluntary reward moments. A game has level transitions and retries. An airdrop has tasks and claims. A utility app may have long sessions but very few natural interruptions. The same full-screen placement can be acceptable in one and destructive in another.
Evaluate networks inside the live Mini App with the same cohort definitions. Record requests, fills, completed views, effective CPM, revenue per daily active user, errors and return rate. A higher nominal CPM with low fill or damaged retention can generate less money than a quieter placement with broad demand.
The five networks in one view
| Platform | Officially documented Mini App formats | Distinctive angle |
|---|---|---|
| AdsGram | Reward, interstitial and task | Telegram-focused formats including rewarded task actions |
| OnClickA | Rewarded video/post, banner and interstitial | Self-serve Mini App inventory for publishers and advertisers |
| Monetag | Rewarded interstitial, rewarded popup and in-app interstitial | SDK-led integration with established web/app advertising demand |
| RichAds | Embedded, push-style, interstitial banner and interstitial video | Customizable Telegram placements with publisher support |
| GigaPub | Mediated ad and offerwall integration | One integration designed to select demand across connected networks |
AdsGram: Telegram-native reward mechanics
AdsGram documents three publisher formats: Reward, Interstitial and Task. Reward requires the publisher to grant a bonus after an ad interaction; Interstitial is a full-screen unit; Task turns an advertiser action such as opening a Mini App or subscribing to a channel into a native rewarded objective.
That mix is a natural fit for games, earning products and task centers. Its documentation includes script, React and Vue integration paths. The most important implementation detail is to grant a reward only after the SDK reports the successful event and to decide what happens when the placement is unavailable.
- Use a server-validated or replay-resistant reward path
- Keep task rewards proportionate to advertiser value
- Separate organic tasks from paid inventory in reporting
- Test inside Telegram rather than only a normal browser
OnClickA: self-serve rewarded and display inventory
OnClickA presents both sides of the Mini App market: advertisers can target users inside Telegram products and publishers can create placements. Its public materials list rewarded video and posts, banners and interstitials, with targeting by geography, language, operating system and Telegram Premium status for campaigns.
The self-serve workflow can suit owners who want direct dashboard control. Compare the actual demand for your countries, the ad categories available to your audience and performance by placement. Rewarded video may behave differently on slower connections, while a banner needs enough visual space to remain legible without overwhelming the product.
Monetag: straightforward SDK formats
Monetag documents a Telegram Mini App SDK with rewarded interstitial, rewarded popup and in-app interstitial formats. The integration begins by registering the Mini App, generating a zone and adding the SDK tag. A working bot, a secure HTTPS application and JavaScript support are part of the practical setup.
Monetag can be a useful first network when the owner wants a familiar SDK workflow and several full-screen or rewarded choices. Do not call a placement on every screen change. Tie it to an explicit user action or a natural transition and monitor the SDK rejection path so users are never trapped behind inventory that did not load.
RichAds: managed flexibility and native-looking units
RichAds lists push-style ads, embedded banners, interstitial banners and interstitial video for Telegram Mini Apps. Its publisher material emphasizes customization, category controls, frequency choices and the ability to use its code alongside other monetization.
That flexibility can help products that need a placement to match their interface or advertiser category restrictions. It also means configuration matters. Ask how customization is maintained, how each Mini App receives a separate widget identifier, which geographic inventory is available and how reporting separates the placements.
GigaPub: mediation instead of another isolated account
GigaPub describes itself as a mediation platform for Telegram Apps. Rather than relying on a single demand source, the integration is designed to choose higher-paying available placements across connected networks and provide global coverage. Its documentation also includes an offerwall integration.
Mediation can reduce the operational work of managing several networks, but it adds another decision layer. Measure the net result after mediation terms, verify which underlying demand is eligible for each geography and keep placement-level analytics in your own product. A black-box uplift claim is not a substitute for cohort data.
Run a fair 14-day network test
- Define one placement
Use the same reward, trigger and frequency for the test.
- Split by user rather than session
A user should not bounce between networks and receive inconsistent experiences.
- Measure the whole funnel
Track request, fill, start, completion, reward, next action and next-day return.
- Separate geography
Global averages hide markets with excellent or nearly absent demand.
- Calculate net revenue
Subtract user rewards, failed transactions, mediation costs and any operational overhead.
- Keep a holdout
A no-ad cohort reveals the retention cost of the placement.
- Review advertiser quality
Revenue is not healthy if users distrust the offers or support volume spikes.
Net ad value per daily active user = completed revenue − reward cost − retention loss estimate − variable feesCommon questions
Which Telegram Mini App ad network pays the most?
No source can promise one winner for every product. Effective revenue depends on geography, demand, format, completion, fill and retention. Run a controlled test with your own users.
Can I combine AdsGram and Monetag?
Multiple SDKs can coexist technically, but you should prevent overlapping full-screen calls, isolate analytics and test failure behavior. Start with one placement and add complexity only when it improves net value.
Is GigaPub an advertising network?
GigaPub presents itself as a mediation platform that connects demand and selects placements across networks, rather than simply behaving like one isolated demand source.
Should a new Mini App use rewarded or interstitial ads?
Rewarded ads usually provide a clearer first value exchange. Interstitials require a genuine transition and stricter frequency control. The product loop should decide.
Sources and further reading
Technical and product claims were checked against these primary sources.