Add your Monetag zone, screen by screen

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  1. Open My Bots on the home screen

    Mini Empire opens on a grid of six tiles. Monetization lives inside a bot, so the first tile is where this starts: My Bots.

    Where: Mini Empire → My Bots
    9:41
    Mini EmpireCreate, launch and manage all your bots and apps in one place
    0My apps · 0 active0Total users0.00GRAM deposited0Global tasks
    My Bots My TON Global Broadcast Global Tasks Promote Affiliates
    AcademyLearn to grow your empire

    Six tiles. My Bots is the first one.

  2. Choose Mini Apps, not Chat Bots

    My Bots opens as a folder over the home screen with two options. Mini Apps is the one that serves ads, because the ad SDK runs inside the web app. Chat Bots live entirely in the chat and have no page to show an ad on.

    Where: My Bots → Mini Apps
    9:41
    My Bots
    Mini Apps Chat Bots

    The folder floats over the home screen. Tapping outside closes it.

  3. Tap New Mini App

    The list is empty the first time, with a single button at the top. Every mini app you create later appears here as a card.

    Where: Mini Apps → + New Mini App
    9:41
    ‹Mini Apps

    Create and manage your Telegram mining mini apps. Your bot, your wallet, your economy.

    ＋ New Mini App

    No mini apps yet.

    The create button sits above the list.

  4. Paste the bot token from @BotFather

    Open @BotFather in Telegram, send /newbot, and it replies with a token that looks like 123456789:AAF… Paste it here. Mini Empire calls Telegram with that token and shows you the bot it belongs to — photo, name and @username — so a token pasted into the wrong project is caught before anything is created.

    Where: Wizard → step 1

    A bot token controls the bot completely. Never paste it into a chat, a screenshot or a support ticket.

    9:41

    BOT TOKEN

    123456789:AAF...
    Next

  5. Add the API key and the wallet, then create

    Step 2 asks for a free API key from toncenter.com, which is how the bot reads the blockchain. Step 3 asks for the 24 words of a wallet. Use a wallet created only for this bot: user deposits arrive there and withdrawals are paid from it. Accept the terms and tap Create.

    Where: Wizard → steps 2 and 3

    Whoever holds those 24 words holds the bot’s funds. Write them down offline and never reuse a personal wallet.

    9:41

    WALLET MNEMONIC

    word1 word2 word3 ...

    Use a DEDICATED wallet created only for this bot. Never your personal wallet.

    Validate & Create

  6. Open the admin panel

    When the bot is created the screen confirms it is live and offers Open admin panel. This is the dashboard for this one mini app, and the header shows its photo and name so you always know which project you are editing.

    Where: Mini app created → Open admin panel
    9:41

    Mini app created!

    Your bot is live: @gold_rush_bot

    Open admin panel

    Shown once, right after the wizard finishes.

  7. Tap the Monetization tile

    The panel is a grid of eight tiles. Monetization is the fourth, the one with the megaphone. Everything about ads for this mini app lives behind it.

    Where: Admin panel → Monetization
    9:41
    FREE Gold RushAdmin Panel
    Economy Withdrawals Statistics Monetization Users Tasks Appearance Wallet
    System active
    🌐 English⌄

    Eight tiles. Monetization is the one with the megaphone.

  8. Unlock monetization for this project

    This is the screen most people get stuck on. A free project runs Mini Empire branding and Mini Empire ads, and that is what pays for the free tier — so the network fields do not exist yet. Instead you get this. The unlock is a one-time payment in GRAM for this project: it removes the platform branding and hands the ad revenue to you.

    Where: Monetization → Unlock Monetization

    Until this is unlocked, the Monetag field does not exist. If you have "done everything" and cannot find where to paste your zone, this is why.

    9:41

    Keep 100% of your revenue

    Connect your own ad networks and take full control of monetization.

    ✓100% of ad revenue goes to you✓Connect your own ad networks (Adsgram, Monetag, Gigapub, Richads)✓Remove Mini Empire ads & branding✓Run ads from multiple networks at once — or turn them all off completely✓Lifetime access with one payment$69$99One-time payment • Paid in GRAMUnlock MonetizationMaybe later

    A free project sees this instead of the network grid.

  9. Pay the invoice in GRAM

    Tapping Unlock shows an address and a memo. Send the exact amount with that memo attached — the memo is how the payment is matched to your project, so a transfer without it does not apply. The panel watches for it and unlocks by itself once the transfer lands; there is nothing to send us and no receipt to forward.

    Where: Unlock → Complete payment

    Send the memo exactly as shown. A payment without the memo is not matched automatically.

    9:41

    Complete payment

    Send exactly this amount in GRAM. It is applied automatically once received.

    — GRAM
    ✓Address — tap to copy✓Memo (required) — tap to copyPay with TonkeeperCancel

    The memo is required. Without it the payment cannot be matched.

  10. Now the network grid appears

    With the project unlocked, Monetization shows what it was hiding: six cards. Settings first, then the four ad networks and the direct links. Every network starts OFF — nothing is served until you turn one on — and each card shows its state at a glance, so you never have to open one to check it.

    Where: Monetization
    9:41
    ‹MonetizationMini app setup

    Turn on the ad networks you want for this bot and enter your own account IDs.

    Settings 5s · 30s A Adsgram Off M Monetag Off G GigaPub Off R RichAds Off Direct links Off

    Six cards, all off. A greyed-out logo means that network is not running.

  11. Get your zone from Monetag

    Before opening the card you need the zone. In your Monetag dashboard, add the mini app and create a zone for it; Monetag then gives you a script tag that looks like <script src="//libtl.com/sdk.js" data-zone="11250496" data-sdk="show_11250496">. Copy the whole tag — you do not need to pick the number out of it.

    Where: monetag.com → your dashboard

    You need a Monetag publisher account for this. Registration is free and the link is at the end of this guide.

    <script src="//libtl.com/sdk.js" data-zone="11250496" data-sdk="show_11250496"></script>
    data-zone="11250496"

  12. Open the Monetag card and paste it

    Back in Monetization, tap the Monetag card. It opens centred over the grid with one field: Zone ID. Paste the whole script tag into it — the panel pulls the zone out by itself. This matters more than it sounds: the tag contains the zone twice, and hand-copying it used to produce a doubled number that looked valid and silently served nothing.

    Where: Monetization → Monetag → Zone ID

    Turn the switch ON before saving. It sits in the header next to the name, not inside the form — a saved zone with the switch off never loads an ad.

    9:41
    ‹Monetization

    Turn on the ad networks you want for this bot and enter your own account IDs.

    Monetag

    Rewarded and interstitial. Both join your rotation.

    Enable this network The switch lives in the card header, beside the name.
    11250496

    From libtl.com. Drives show_<zone>.

    SaveCancel

    The modal opens centred over the network grid.

  13. Check the card turned green

    After saving, the grid is how you verify the state without opening anything. Monetag now shows a green dot and the word On, and its logo is in full colour. If it says Needs ID in amber, the switch is on but the zone did not save. If it still says Off, the switch was not turned on.

    Where: Monetization
    9:41
    ‹MonetizationMini app setup

    Turn on the ad networks you want for this bot and enter your own account IDs.

    Settings 5s · 30s A Adsgram Off M Monetag On G GigaPub Off R RichAds Off Direct links Off

    Green dot and On. Amber and "Needs ID" means the zone did not save.

  14. Set when the ads appear

    The Settings card is the clock for this mini app: how long after opening the first ad shows, and how often after that. The defaults are 5 seconds and then every 30. While you are testing, leave the first one at 5 so you do not have to wait around.

    Where: Monetization → Settings
    9:41
    ‹Monetization

    Turn on the ad networks you want for this bot and enter your own account IDs.

    Ad timing

    Seconds. Min 5. Then one every 30 seconds.

    Network sweep All your networks in the same cycle, random order — two networks, twice the impressions.
    5
    SaveCancel

    The Settings card shows these two numbers instead of an on/off state.

  15. Open your mini app inside Telegram and wait

    This is the only test that proves anything. Open your bot in Telegram and launch the mini app from the chat — not from a desktop browser, because the Monetag SDK needs the Telegram WebApp to be present. Wait out the delay you set and the first ad should appear. A card reading On and an ad that actually shows up are two different things, and only the second one pays.

    Where: Telegram → your bot → open the mini app

    If nothing shows: the zone is wrong, the switch is off, or you are testing outside Telegram. Those three cover almost every case.

    Welcome to Gold Rush. Tap below to open the app.
    Open app
    — first ad appears after 5 seconds —

Your Monetag zone is live

Impressions from this point are billed to your Monetag account rather than ours. You can turn on a second network the same way, and the Settings card has a sweep mode that runs them in the same cycle instead of one at a time.

Build your Mini App free ↗
The direct answer

To monetize a Telegram Mini App with Monetag, publish a working HTTPS Mini App, create a Monetag publisher account and ad zone, add the official SDK or generated ad tag, trigger the chosen format at a natural point in the user journey, and test frequency, rewards and callbacks before increasing traffic.

Monetization starts with a product loop, not an ad tag

Advertising pays when a real audience returns often enough to create quality impressions. Placing more ads into a weak loop does not repair retention; it gives users another reason to leave. First decide what the user values, then use advertising at moments that preserve that value exchange.

Monetag’s own guidance warns against overloading a Mini App interface and recommends moderate frequency. The practical goal is revenue per retained user, not the maximum number of ads in one session.

What you need

  • A working Telegram bot connected to the Mini App
  • A production Mini App served over HTTPS
  • JavaScript support in the Telegram WebView
  • A Monetag publisher account
  • An approved app or zone and its generated tag
  • A documented trigger and reward rule
  • Real-device tests before public promotion

Understand the three main Monetag formats

Monetag documents all three through its Telegram Mini App SDK. Rewarded formats are easiest to explain because the exchange is visible. Passive interstitials require stricter frequency and timing because the user did not explicitly request them.

FormatHow it appearsBest placement
Rewarded InterstitialThe user intentionally views an ad in exchange for an in-app rewardBoosts, extra energy, bonus claim or an optional reward
Rewarded PopupThe user accepts a prompt and continues to an offerAn explicit “earn more” or sponsored action
In-App InterstitialA full-screen format shown at a publisher-defined momentNatural breaks such as returning to the home screen or completing a round

The integration workflow

  1. Create the publisher account

    Register with Monetag and complete any required publisher information.

  2. Add the Mini App

    Use the production app URL and follow the current moderation requirements.

  3. Create an ad zone

    Choose the format that matches the user moment you designed.

  4. Get the official tag or SDK configuration

    The generated zone identifier connects impressions and reporting to your account.

  5. Connect it to the app

    Use your builder’s advertising credential settings or follow Monetag’s official SDK integration when working with custom code.

  6. Define the trigger

    Decide exactly what user action can request an ad and what happens after success, skip or failure.

  7. Test callbacks and frequency

    Verify rewards are granted only under the intended conditions and that an unavailable ad never blocks the product.

Where Mini Empire fits

Free Mini Empire projects launch with platform branding and monetization included. This lets a creator validate the product loop before setting up an independent advertising account. The one-time ownership unlock removes platform branding and enables the project owner to use their own advertising credentials.

That sequence reduces premature optimization: first prove people use the app, then own and tune the revenue layer. Always follow the current settings and supported formats shown inside the builder.

A placement map that protects the experience

User momentAd decisionWhy
First app openAvoid or delayThe user has not received value or understood the product yet
Optional bonusRewarded formatThe value exchange is explicit and user initiated
Round or task completedPossible interstitialThere is a natural transition and no input is interrupted
Withdrawal or sensitive actionAvoidAdvertising can weaken trust at a high-stakes moment
Return sessionFrequency-controlledUse history to avoid showing the same interruption too often

Calculate the model before buying traffic

A simplified advertising estimate is: monetized impressions divided by 1,000, multiplied by effective CPM. Actual CPM is dynamic and can change by country, device, format, placement, traffic quality and advertiser demand. Monetag explicitly notes this variability, so treat any public rate as context—not a promise.

The decision metric is contribution per acquired user: advertising revenue plus other revenue, minus rewards, promotion cost, fraud and payment expense. If that number is negative, scaling traffic scales the loss.

Working formulaEstimated ad revenue = (monetized impressions ÷ 1,000) × effective CPM

Mistakes that reduce revenue even when impressions rise

  • Granting rewards before confirming the ad result.
  • Blocking the app when no ad is available.
  • Showing an ad before the first useful action.
  • Using identical frequency for new and returning users.
  • Buying low-quality traffic that creates invalid activity.
  • Ignoring country and device differences in the audience.
  • Changing several placements at once and losing the ability to learn.
  • Promising earnings to users without clear, sustainable rules.

A responsible first experiment

  1. Choose one optional rewarded placement

    Do not launch three formats simultaneously.

  2. Limit exposure

    Begin with conservative per-user frequency.

  3. Measure the control period

    Know retention and task completion before the ad goes live.

  4. Compare retained-user revenue

    Watch both revenue and the percentage of users who return.

  5. Expand only after stability

    Add another placement only when callbacks, UX and traffic quality are reliable.

Common questions

Can a new Telegram Mini App use Monetag?

Monetag says Mini Apps can be monetized regardless of size, subject to its current account, traffic and moderation requirements.

Which Monetag format is best for a Mini App?

There is no universal winner. Rewarded formats fit optional value exchanges; in-app interstitials fit natural breaks and require more careful frequency.

Does Monetag guarantee a CPM?

No. Monetag states that CPM changes with geography, device, placement, frequency, traffic quality and other factors.

Can I use my own Monetag credentials in Mini Empire?

An owned Mini Empire project can use the owner’s advertising credentials. Check the active builder settings for the currently supported integrations and fields.

Sources and further reading

Technical and product claims were checked against these primary sources.