First normalize the thing being priced
Telegram Ads uses CPM, so the advertiser buys sponsored-message impressions. A channel may sell a post or a view floor. A creator may ask for a flat fee. A referral program may pay after a purchase. Mini Empire Promote sells a campaign quantity tied to a unique route and the strongest verification available for the destination. None of those sticker prices can be compared directly.
Convert every proposal into the same funnel: impression, click, confirmed start, activation, retained user and contribution. A channel with a higher starting price can win if it supplies relevant users. A cheap package can lose if the first session fails.
Current Mini Empire Promote package economics
The listed unit price is package price divided by campaign target. It describes the purchased delivery event, not an activated or retained user. Internal Mini Empire destinations can confirm attributable new-user entry. External destinations with a bot token can verify the start; without a token, the strongest available event is a unique click. Check the current checkout because pricing and availability can change.
| Package | Listed price | Listed unit price |
|---|---|---|
| 100 users | $3 | $0.0300 |
| 500 users | $12 | $0.0240 |
| 1,000 users | $21 | $0.0210 |
| 5,000 users | $87 | $0.0174 |
| 10,000 users | $147 | $0.0147 |
| 25,000 users | $297 | $0.0119 |
Calculate cost at every funnel boundary
| Metric | Formula | Use |
|---|---|---|
| CPM | spend ÷ impressions × 1,000 | Compare exposure-based media |
| Cost per click | spend ÷ unique clicks | Evaluate the creative and placement |
| Cost per confirmed start | spend ÷ verified destination starts | Evaluate acquisition delivery |
| Cost per activation | spend ÷ first useful actions | Evaluate onboarding and offer |
| Cost per retained user | spend ÷ users returning in the selected window | Evaluate product pull |
| Payback | acquisition cost ÷ net contribution per period | Evaluate cash and scaling risk |
A $3 campaign can still cost $0.60 per activated user
Suppose a 100-user package reaches its delivery target. If 50 users complete the first useful action, acquisition cost is $0.06 per activation. If only five activate, it is $0.60. If two return on day seven, retained-user cost is $1.50. The campaign price did not change; the product conversion did.
This is why Mini Empire’s small entry package is useful as an experiment. It limits the price of learning. Use it to improve the first session before the volume discounts tempt the project into scaling a leaky funnel.
| Outcome from a $3 / 100-user test | Count | Effective cost |
|---|---|---|
| Purchased delivery | 100 | $0.03 |
| Confirmed starts in this example | 80 | $0.0375 |
| Activated users in this example | 20 | $0.15 |
| Day-7 retained users in this example | 6 | $0.50 |
Compare Mini Empire Promote with Telegram Ads
Telegram’s official advertising interface states a minimum sponsored-message CPM of 0.1 Toncoin. The final cost depends on the CPM bid, audience and conversion after the impression. Telegram Ads also imposes editorial and destination-quality rules, so a bot or Mini App should be complete and useful before submission.
Mini Empire Promote uses a different purchase unit: a target quantity within its discovery network. It is best compared after converting both channels to confirmed starts and activations. Use Telegram Ads for scalable impression reach and targeting; use a small Promote cohort for a low-entry product test. A mature campaign can use both without pretending their top-line prices are interchangeable.
Set the maximum sustainable acquisition price
Calculate contribution by cohort rather than gross revenue. For an ad-supported Mini App, subtract user rewards, ad-network share, invalid traffic, payout fees and hosting. For paid products, use realized margin after refunds and payment expense. For a referral bot, include the reward liability generated by the acquired cohort.
Use a conservative observation window and keep a reserve for support and abuse. A campaign that appears profitable on day one can become negative when withdrawals and refunds mature later.
Maximum CAC = expected retained gross margin − rewards − fraud − payouts − support − risk reserveWhen to move to the next package
- Delivery and product analytics reconcile within an understood margin.
- At least one activation event is measured server-side.
- Day-1 and day-7 return are available for the current cohort.
- The first-session drop-off has no obvious unresolved defect.
- Reward and withdrawal liability are funded.
- Net contribution supports the next package at a conservative case.
- Support and abuse rates remain operable.
- The next campaign changes one variable, not the entire product.
A transparent budget template
| Budget line | Conservative input |
|---|---|
| Paid distribution | Package or media spend |
| Activation | Expected rate from confirmed start to first useful action |
| Retention | Expected return rate at the chosen window |
| Gross contribution | Ads, purchases or other realized value |
| Reward liability | Qualified rewards and referral commissions |
| Variable operations | Payouts, fraud, support and infrastructure |
| Risk reserve | A buffer for delayed or uncertain cost |
| Scale decision | Proceed only if the conservative net case remains positive |
Common questions
How much does it cost to promote a Telegram bot?
It depends on the event you buy. Mini Empire currently starts at $3 for 100 users. Telegram Ads starts from a minimum CPM bid of 0.1 Toncoin, while channels and creators use their own pricing. Compare every option by activation and retention.
What is the Mini Empire price per user?
Current presets range from $0.03 at 100 users to about $0.0119 at 25,000. This is the listed package unit, not a guaranteed active- or retained-user cost.
Why are larger packages cheaper per user?
The preset rate declines with volume. Only use the discount after a smaller cohort proves the onboarding, retention and unit economics.
Is cost per click a useful Telegram metric?
It is useful for creative and placement efficiency, but it does not prove the bot started or produced value. Track confirmed start, activation and retention after the click.
What budget should a new bot start with?
Use the smallest cohort that can reveal a clear conversion problem. Mini Empire’s $3 package is designed for a 100-user first test; fix the funnel before increasing volume.
Sources and further reading
Technical and product claims were checked against these primary sources.